SGL's Market Analysis of Advertising Machines
The first stage: Focus-focused mode;
In this stage, the single-player mode is mainly adopted in technology. Currently, this mode is mainly used in the market, but it has gradually entered the second stage of development.
The second stage: Fragmentation mode (more and more subdivided mode) - targeting new audiences for different advertising campaigns.
In this stage, advertising machines and LCD advertising machines will gradually move toward a professional market. The advertising content will also be based on different user groups to publish different advertising content, and even need to achieve peer-to-peer advertising effectiveness. The target audience of the LCD advertising machine will be subdivided to reach the current trend of international development - the role of classified advertising machine and LCD advertising machine.
In this stage, according to the requirements of the advertisements and the special requirements put forward by the property when the advertisers and the LCD advertisers enter the property, the advertisements of the advertisement machines and the LCD advertisement machines are required to be more personalized, and even each playback point is required. Need to play different advertising machines and LCD advertising content and advertising items.
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